The Alternative Fashion week pulls in a diverse crowd and is open to all to come and view the spectacle for free. The models are all volunteers and the designers pay nothing to show their creations.
The show takes over Spitafields for 6 days and brings with it 80 emerging designers from the UK and and other parts of the world. This a chance for the designers to let loose their creative imaginations to create collections that range from the height of sophistication to the extreme of outrages, covering just about everything the creative spectrum of fashion could possibly offer. The models enter into this creative frenzy with their own unique style and are as diverse as the collections they parade on the cat walk. The band, The Mannequins added to the atmosphere providing fitting music for each show. This is truly an amazing open event where everyone is welcome to view the shows without the normal snobbery that is associated with fashion events.